This 15 credit module, Applied Science Communication: Online and Media Writing, will introduce you to science writing techniques that are suitable for non-academic audiences. It will explore key writing structures and key principles behind non-academic writing with an emphasis on online writing. A student-centred approach will be taken throughout this online module, and while the module will cover key principles in science writing, it will allow you to focus on forms of writing and audiences you are particularly interested in writing for. The content and assessments will also be applicable to different international contexts. Upon successful completion of this module, you will be able to critically evaluate what makes for good science writing and adapt their writing to different types of output and different audiences as well as having an understating of the opportunities the current science writing ecosystem presents.

Careers / Further study

This module can contribute towards the PGCert Health and Social Care, MSc Clinical Practice, and the Professional Development Awards. If you have any queries, please contact the Professional Development team (pd@uwe.ac.uk).

Note: On completion of this CPD course, if you wish to accredit your learning against the MSc Science Communication, please speak with Amanda Webber (amanda.webber@uwe.ac.uk).

Structure

Content

Over the course of this level 7 (Masters level) module, you will consider how to identify a story in scientific research, key writing structures, how to adapt your writing for different audiences, considerations when writing about risk or statistics, getting your writing noticed online using social media and other means, writing an effective press release and considerations when writing about different fields of science.

Study time

The module will be taught across 10 weeks of online content (including two private study weeks), comprising

• narrated presentations,
• self-directed learning activities (including designated reading),
• problem-based learning,
• discussion forums,
• wikis,
• asynchronous feedback opportunities and/or live interactive seminars.

In addition, you will be expected to develop advanced knowledge in one or more aspects of course content through independent reading and reflexive practice. The taught time will also include two private study weeks when you will have an opportunity to carry out independent study, and review previous weeks contents and materials. A variety of electronic resources will be provided via UWE Bristol's Blackboard to present supplementary support for you during your period of independent study. Due to the online nature of the module, you will be given very clear guidance on contact times for the module team, as well as dedicated online spaces (including discussion forums) in order to ensure you feel fully engaged as a cohort, despite working at a distance.

Assessment

The assessment comprises one 2,500-word science writing portfolio and, on successful completion, you will receive transferable credits (ECTS).

The assessment on this module comprises a practical written portfolio designed to allow you to demonstrate your skills at writing for a non-specialist audience. The portfolio should demonstrate your flexibility as a writer, so each article must be about a different science subject, be in a different genre (a news story, a blog, a feature story and/or a press release) and aimed at a different audience.

You will be encouraged to adopt your own writing style in your writing for a non-specialist audience as well as to undertake your own supporting research. 

For further information

Email: science.communication@uwe.ac.uk

Telephone: +44 (0)117 32 83919